WEB, CD-ROM, DVD PRODUCTION

There are many options and considerations to take into account when designing an interactive CD-ROM, Web Site, or DVD. We will help you make the right decision for your company and your budget. We will also help you stay current, suggesting upgrades as technologies advance.

Keep in mind that interactive media demands: strategic analysis, educational design, targeted writing, graphics development, and good programming. We will be glad to show you examples of our work, incorporating all these aspects.

Marketing experts know that 90% of communication is through what we SEE. That is why you will see measurable results with Brochures, Video Presentations, CD-ROMs, DVDs and Internet Web Sites produced by In Focus Communications.

Typically, nothing sells a story as well as a video presentation. Think about it. Using music, narration, animation, moving graphs, pictures, testimonials, on-location video clips, etc. we can make your story come alive and really excite the target market. And after it is produced, the video presentation can be used in all these forms: Web Sites, CD-ROMs, DVDs, Video Tapes, CD-ROM business cards, Power Point, Seminars, Trade Shows, Speeches, Computer Notebook Presentations, Big Screen Projection, etc.

Don't take our word that multimedia increases sales. Listen to the experts. The esteemed Wharton School of Business at the University of Pennsylvania put Marketing Video Tapes to the test with real companies. The result?

  • Marketing video tapes increased sales across the board, in some cases up to 10 times!
  • Customers retained 50% more information with video compared to printed material.
  • After viewing a marketing video tape, 72% of customers made a decision to buy.

CD-ROMs allow immediate access to graphics, animations, photos, video, audio, and text. With a click of a mouse button, a CD-ROM gives you immediate access to details targeted toward a particular audience, and bypasses other information until it is needed. CD-ROMs can be sent to potential customers in the mail, used in kiosks, or as a catalog. And we can convert your current video, pictures, slides, and computer files to a CD-ROM.

Let us take the mystery and headache out of the Internet. We can show you successful Internet strategies, design and maintain your Web Site, and turn it into a profit center! With our wide-ranging experience, we will show you how to use media created for other marketing programs and use them on the Internet, saving you time and money.

Give us a call. We'll launch your ideas!